Decide the target group
The more specific you are, the more ROI you would earn.
A laptop user
is less specific and more troublesome to work around than
a laptop user,
18-25
gamer
Decide what you are going to say
The more focused you are, the more on the nail you hit things.
To a techie, you do not need an introduction on cloud computing. Just go straight to the other details. But for a noob, it is extremely important to give information, introduction and further links about any new words or terms or ideas.
Also, be sure why you are saying this. This will make you stay focused.
Include some Action oriented information
Say, an offer for limited period, a freebie if you bring the coupon.
This increases awareness and people visit and become familiar with your store or product. WOM is something you can never miss out on. So, any amount of talks going around in the locality is good for you.
Incidentally, I remember reading in a book titled "How to sell anything to anybody" by Joe Girard that everyone knows 250 people who are connected properly to him/ her. [ It should have become 500 in this internet era - this book was written long back in the 80s. ]
Personally remember your customers afap
The little detail you know about his kid's dental appointment will give you a special place in his/ her mind.
But be sure not to mix professional life with personal life. Keep the distance of curiosity.
Mix and match expected performance
What suits one, may not suit another of your customer. Match the frequency like you match with a friend. It doubles communication and halves effort.
I picked these points up on reading various things. So cannot cite a single source or demand to be given credit for most of these tips. But yeah, I have simplified the whole j'argon thingy I found in most. :P
Cheerz!
Jo
The more specific you are, the more ROI you would earn.
A laptop user
is less specific and more troublesome to work around than
a laptop user,
18-25
gamer
Decide what you are going to say
The more focused you are, the more on the nail you hit things.
To a techie, you do not need an introduction on cloud computing. Just go straight to the other details. But for a noob, it is extremely important to give information, introduction and further links about any new words or terms or ideas.
Also, be sure why you are saying this. This will make you stay focused.
Include some Action oriented information
Say, an offer for limited period, a freebie if you bring the coupon.
This increases awareness and people visit and become familiar with your store or product. WOM is something you can never miss out on. So, any amount of talks going around in the locality is good for you.
Incidentally, I remember reading in a book titled "How to sell anything to anybody" by Joe Girard that everyone knows 250 people who are connected properly to him/ her. [ It should have become 500 in this internet era - this book was written long back in the 80s. ]
Personally remember your customers afap
The little detail you know about his kid's dental appointment will give you a special place in his/ her mind.
But be sure not to mix professional life with personal life. Keep the distance of curiosity.
Mix and match expected performance
What suits one, may not suit another of your customer. Match the frequency like you match with a friend. It doubles communication and halves effort.
I picked these points up on reading various things. So cannot cite a single source or demand to be given credit for most of these tips. But yeah, I have simplified the whole j'argon thingy I found in most. :P
Cheerz!
Jo
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